On the basis of users and popularity, below are the top 10 social media platforms that are widely used internationally. Although Facebook and twitter are used by Pakistanis, but there are other social media platforms that should also be utilized by Pakistanis due to its vitality and high number of users. Due to high number of users, we can convey our message to international community. These top 10 sites are:
Facebook is the top social network on the web. It has 1.35 billion active users while 900,000,000 unique Monthly Visitors worldwide. This social media site is already famous and widely used by more than 10 million Pakistanis.
Like Facebook, Twitter has also changed dramatically over the years, becoming a top source for real time news sharing. For a microblogging site with 140 character text limit, Twitter sure has made its mark online. It’s an ideal platform for mobile users, and its integration in mobiles has made it easy to share all sorts of multimedia content in tweets.
As of the second quarter of 2015, the microblogging service averaged at 304 million monthly active users. It has 310,000,000 estimated Unique Monthly Visitors. There are 2.5 million users of twitter in Pakistan.
Anyone who needs to make professional connections should be on LinkedIn. It is known as the social network for your career. Individuals can promote themselves and their businesses, outline their education and work experience, make connections with other professionals, interact in group discussions, post job ads or apply for jobs.
LinkedIn has 300 million registered users and 255,000,000 unique monthly visitors. In Pakistan, there are 1.97 users of LinkedIn.
A study released in July 2013 by French social media agency Semiocast revealed the website had 70 million users worldwide. Pinterest is quickly becoming a major player in social networking, and proves just how important visual content has become on web. As the fastest standalone site ever to reach 250,000,000 monthly unique visits, Pinterest’s beautiful and intuitive pinboard-style platform on the web and on mobile is one of the most incredible resources for collecting the best images and categorizing them on your own boards.
Making its debut in the early summer of 2011, Google+ became the fastest growing social network the web has ever seen. After failing a couple times already with Google Buzz and Google Wave, the search giant finally succeeded at creating something that people are actually excited about using — especially alongside all the other popular Google apps and services. Conducted by Eric Enge, Stone Temple’s CEO, the study looked at approximately 500,000 randomly picked Google Plus profiles. When Enge extrapolates this number across Google’s 2.2 billion user base. He arrives at just 111 million users that have “active profiles,” which is about 0.5 percent of all Google users. There are 120,000,000 estimated G+ unique monthly visitors. In 2011, Pakistan had 25 million users of Google+.
Tumblr is an extremely popular social blogging platform heavily used by teens and younger users. Like Pinterest, it’s popular for sharing visual content. You can customize your blog theme, post all different tpes of content formats, follow other users and be followed back. Reblogging and “liking” is a popular way to interact. If you post great content, you might be surprised to see how many followers you can attract.
Tumblr has not revealed how many monthly active users it has, but Kafka says a source familiar with the company tells him that it probably has 30-50 million active users. It has 110, 000, 000 estimated unique monthly visitors.
Instagram has grown to be one of the most popular social networks for photo sharing that the mobile web has ever seen. It’s the ultimate social network for sharing real-time photos and short videos while on the go. The app started by being exclusively limited to the iOS platform, but has since expanded to Android and, Windows Phone also the web. It has 300 million monthly active users and 100,000,000 estimated unique monthly visitors.
Flickr is a popular website for users to share and embed personal photographs, and effectively an online community, the service is widely used by photo researchers and by bloggers to host images that they embed in blogs and social media. According to this Yahoo Flickr advertising pitch page there are currently 51 million registered Flickr members and 65,000,000 estimated unique monthly visitors.
Vine is mobile video-sharing app owned by Twitter. One of the most convenient things about Vine is that its videos can be directly embedded inline on Twitter when shared through a tweet — or even embedded on a website. Videos play on autoloop and are limited to a maximum of six seconds, but that doesn’t stop it from being such a powerful social network. Many prefer it over Instagram video. It has 40 million registered users and 42,000,000 – Estimated Unique Monthly Visitors.
Snapchat is a social network based on instant messaging, and it’s totally mobile-based. It is a mobile app that offers a fun, visual way to chat with your friends as an alternative to regular SMS text messaging. You can snap a photo or a short video, add a caption or a drawing and then send it to one or multiple friends. It’s one of the fastest growing apps out there, building its popularity on the idea of self-destructing “snaps”, photos or short videos you take to chat with friends before they automatically delete after viewing. It has 100 million users worldwide.
Credits: Shiza Ahmed