Voice of Pakistan

Pakistan’s fashion industry – Caught in a bubble

Exploding bombs, bickering politicians and a deteriorating economy — these are routine features of everyday life in Pakistan. Yet remarkably so, the country’s thriving fashion scene remains conspicuously detached from these harsh realities. Triggered to commercially cater to popular elite tastes, leading designer apparel ironically exhibit sumptuousness and flamboyance that drastically contrasts with the country’s [...]

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HSY lawn: For her … and for him!

Hassan Sheheryar Yasin marked his debut in the lawn industry by launching his first ever lawn collection on Sunday, April 10 at The Palm in Karachi. While many other designers have attempted to bring something different with their lawn collections, HSY has left everyone behind with his products targeting both women and men. The World [...]

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