Islamabad, 15th October 2009. Telenor Pakistan and Tameer Microfinance Bank together have announced the launch of easypaisa, a uniquely convenient and safe way for everyone to carry out financial transactions. easypaisa users will have the freedom to make bill payments and send and receive money at thousands of outlets and in addition manage their bank accounts over their mobile phones. easypaisa combines the best from the financial and mobile sectors, offering the first branchless banking solution of its kind in Pakistan and neighboring countries.
Presiding over the easypaisa launch event, Governor State Bank of Pakistan, Syed Salim Raza in his address emphasized government’s focus on promoting financial access in the country. He said, “Helping people to get access to financial services is central to improving their livelihood. Branchless banking has been used internationally as a successful tool to reach customers who cannot be served by conventional branch-based financial services. That is why State Bank has been very supportive of innovative synergies in this field, a prime example of which is easypaisa by Tameer Bank and Telenor Pakistan.