Aimed at further enriching customer experience following the successful rollout of 3G services, Telenor Pakistan has partnered with mobile payments company Fortumo and leading global publisher of digital & social games Gameloft to introduce direct carrier billing for Telenor Apps and exclusive Gameloft titles respectively to its over 35 million subscribers. The announcement was made during an interactive event wherein attendees participated in a gaming contest and won Nokia X devices and other attractive prizes.
The direct carrier billing initiative has enabled Telenor Pakistan’s customers to make easy online payments over a data connection by charging purchases through their recharge balance and confirming payments with one click on their phone, while in-app purchasing for Telenor Apps (http://apps.telenor.com.pk) is also available. Developers who want to earn additional revenue from Telenor Apps can sign up at http://fortumo.com/telenorpakistan.
Whereas, the gaming initiative (http://telenor.gameloft.com) will bring most popular franchises like Asphalt®, Real Football, The Amazing Spider-man®, and many more exciting games to Telenor Pakistan’s subscribers from the Gameloft portal. Additionally, Telenor Pakistan’s subscribers will also get access to new content from Gameloft’s wide portfolio of games with an inaugural offer; customers will get 1 Bonus game for each new paid download of super hero games, during the first month.
Expressing his delight, Muhammd Farooq Shaikh, Director Digital Services, Telenor Pakistan said, “Telenor Pakistan has always been at the forefront of offering innovative and convenient solutions to its valued customers, and our partnership with Fortumo and Gameloft is yet another testament of Telenor Pakistan’s customer centric approach to provide services as per the changing customer preferences.An enormous part of Telenor Pakistan’s subscriber base comprises young population which represents a strong potential to reach apps, games and web services developers and open new doors of technological development and enterpreneurship.
“Right now merchants are missing out on a great deal of revenue from emerging markets because very few users have credit cards which are needed to make payments in Google Play. Meanwhile, carrier billing can be used by anyone with a mobile phone. Together with Telenor, which is one of the most innovative mobile operators in the region, we are providing end-users with a means to pay for high-quality content while adding previously unavailable revenue to developers,” said Gerri Kodres, SVP of Business Development & Carrier Relations at Fortumo.
“We are thrilled to partner with Telenor Pakistan and bring out Gameloft most popular licenses to their subscribers for all types of devices’’ said Florent Vallauri, Regional Sales Manager for Gameloft Pakistan and Thailand. ‘’Through our new tie up, fans of all ages will enjoy the endless action, social and high quality sport games from Gameloft for their JAVA & Android devices using simple operator billing.”
About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has 35 million subscribers, over 2800 employees and a nationwide network covering more than 8,000 cities. It holds a majority share in Tameer Micro Finance Bank Limited. Telenor Pakistan is 100% owned by Telenor ASA and adds on to operations in Asia.
Fortumo allows any merchant to set up payment processing for web and mobile services, games or apps. Users with a mobile phone are then able to make one-click payments using Fortumo without the need for a credit card – payments are charged to their mobile operator bill instead. Fortumo payments are cross-platform and work in PC applications, web services and HTML5, Android, Windows Phone and Windows 8 apps. Fortumo supports payments in 81 countries through 300 mobile operators, including a number of exclusive direct carrier billing partnerships. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing and Delhi and is backed by Intel Capital and Greycroft Partners.
A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS, Android® and Windows® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and also partners with major rights holders including Universal®, Illumination Entertainment®, Disney®, Marvel®, Hasbro®, FOX Digital Entertainment, Mattel® and Ferrari®. Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,200 developers. Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY)